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Research.bm understands the importance of quantitative research. Below are the methods we utilize to gather precise data
that accurately portrays your target market.
Telephone Surveys:
Telephone surveys offer an excellent way to reach a representative sample of populations, large and small. We use phone
surveys with the general population, as well as relatively small pre-selected targets.
We work closely with you to develop precise questions that pinpoint and collect everything you would like to know about
a representative sample of the target population.
Surveys are ideal to measure a company's product/service image and awareness, evaluate advertising effectiveness,
track customer satisfaction, identify buyer behaviour and market segmentation, and measure product/service preferences,
needs and acceptance.
Mail Surveys:
The mail survey is a great methodology for testing product samples, print material, and ideas. With time to evaluate
material in their own space Respondents can give considered opinions, without pressures to go along with the group.
We work hand in hand with you to develop a customized questionnaire that can gather a large sample from your target
population.
This is a great alternative which lowers cost, boosts completion rates through convenience and adds in the option
for incentives. It is the perfect method to test visual concepts and offers flexibility with the questionnaire
length and style.
Online Surveys:
The internet is a powerful and cost effective medium for testing rich visual and multimedia content. With the
dominance of broadband in many demographic groups, we are able to reach a large amount of the general population.
With your research goals in mind we use online surveys to directly meet your research needs through providing a
lower cost, rapid and less obtrusive option to our respondents. We design and analyze engaging questionnaires that
are perfect for determining website usage and performance, measuring customer/employee satisfaction, identifying buyer
behaviour and market segmentation.
Intercept Surveys:
Intercept surveys use a personal approach where interviewers approach people to participate in a face to face poll.
This is beneficial because interviewers ensure accuracy, are able to note respondent's non verbal communication and
control the number of respondents. This is an excellent method to test consumer's perceptions, preferences, behaviour
and habits.
Analytical Tools:
With the data from our quantitative methods we use our analytical tools to simplify the data, revealing is key findings.
A) Market Segmentation
Segment a population to identify degrees of receptivity to a product, brand, or
communications strategy.
B) Perceptual Mapping
Generate a visual representation of brand strength relative to the competition.
C) Conjoint Analysis
Analyze how various options weigh in to consumers' decision making processes.
D) Price Elasticity
Identify how various pricing strategies affect price perceptions and purchase behaviour.
Let's get started! Contact us today to get the answers you need to grow your business.
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Contact us today and we will provide you with the best market research strategy and tool recommendation to meet your unique business requirements.
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Our solutions are scalable and personalized to meet your business market research needs.
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"We have been working with Research.bm over the last year, on several different projects. We very much appreciate
how Nosheen takes a very innovative and comprehensive approach to market research. There is a tremendous amount of
energy that feeds into her projects. The projective techniques she uses allow for a deeper and richer analysis. I
also appreciate Nosheen's expertise in the telecommunications field. The work of Research.bm has been instrumental
in several of our major decisions. I would recommend Research.bm to enable a firm to obtain an extensive understanding
of their clients."
CEO, TeleBermuda International
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