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The best qualitative research happens when you ask the right questions. Below are a few of our qualitative techniques
we utilize to gather your market research.
Focus Groups:
We create an environment that inspires participants to articulate the motives and desires that drive their habits.
Participants in our groups are always amazed by the dynamic and fun sessions.
Using projective techniques we dig deep beneath the surface to find out the reason behind differing viewpoints. We know
exactly what questions to ask and how to ask them. This type of research lets us tell you the most meaningful and powerful
story you will have ever heard about yourself or your business.
"When I joined my first focus group I was immediately impressed by the cross section of people taking part.
This diversity really made the discussion interesting and we all learned a lot about creative advertising campaigns,
how to position a product in the market, and how a company's message is crafted and refined for the media. I had
fun and would gladly do it again!"
˜ Bob Smith, Focus Group Attendee
"To my great fortune I asked Research.bm to present, design and moderate focus groups for Bermuda TB Cancer
& Health Association. We were very quickly impressed by Nosheen's obvious skills in these areas. Her work has
been very creative, and she produces a considerable amount of insight with her projective techniques.
It takes an experienced professional like Nosheen to hold the Groups under control while still keeping the session
open, innovative yet easy-going. And the research did not end when the groups did - you can count on Research.bm
to provide a detailed summary and action plan. Without doubt, this project got to the heart of the issue, making
us take action and alter our marketing strategy for the Association.
Working with Research.bm has been
a pleasure. We have been provided with a high level of expertise, our views have been listened to and we feel that
we definitely are partners in a process rather than having a service "done" to us. I am extremely impressed with
the results of Nosheen's work and Research.bm's level of professionalism."
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Pauline Girling, Public Relations, Bermuda TB Cancer & Health Association
"Before I attended my first focus group I anticipated it would be an uninteresting event. Now I know that the tone
of a focus group depends on the skills of the moderator. I found Ms. Syed to be warm and friendly and very easy to
talk to. She was able to make a serious focus group seem like fun. With her engaging manner and professional skills
she soon had our whole group opening up and contributing their thoughts and ideas. We all trusted her and this
manifested itself in our willingness to offer honest opinions on the subject matter. I would imagine that the
customer benefits greatly from this in the end."
˜ Tamsyn Doran, Focus Group Attendee
Ethnographic Research:
We know that sometimes we need to go to our audience's natural environment to really understand what shapes their
behaviour. Research.bm will go to any lengths to gather the most insightful information for our clients.
This research can take place in retail stores, homes, and workplaces; enabling us to observe the subconscious habits and
emotions surrounding a product's use.
In Depth Interviews:
One-on-One interviews are beneficial to businesses as each individual in their own entity can be explored and understood.
This type of research lets us spend time with each respondent to gather useful information for our clients.
One-on-One, in depth interviews are unmatched when a project calls for hearing specific points of view. Interviewers
give us the time and space to establish rapport, understand customers prospective and experiences and communicate this
understanding back to clients.
Let's get started! Contact us today to get the answers you need to grow your business.
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Contact us today and we will provide you with the best market research strategy and tool recommendation to meet your unique business requirements.
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Our solutions are scalable and personalized to meet your business market research needs.
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"Nosheen Syed and the team at Research.bm work very hard to understand clients' needs. They do exceptional work
adding insightful analysis into consumer perceptions. They truly understand how to accurately measure customer
satisfaction and the value that this brings. I would highly recommend Nosheen Syed to others for her professional
and insightful analysis."
CEO, Logic Communications
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