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Impact Media Research:
Confronted with multiple options each day, people selectively use media as a tool to explore and make decisions.
Impact Media Research (IMR™) was established in response to a demand from several of Research.bm's clients. Many of
them work with advertising agencies both on and off the Island and one consistent question is: Am I getting value
for the money I am spending? The IMR poll empowers you by giving you answers.
Impact Media Research is a bi-annual poll of 400 residents with a margin of error +/-4.9%. The polled sample is
reflective of the population breakdown as released by the Department of Statistics Census.
The results of the poll are analyzed by age, gender, race and socio-economic breakdown. The results are further
analyzed by martial status, number of children, nativity and employment status.
Individuals are polled on choice and trends, magazines, newspapers, television, radio, Internet, direct marketing
and events with the aim of bringing subscribers a greater understanding of the impact they are having on their target
markets.
The inclusion of three questions specific to your organization can inform you directly about your current initiatives,
strategies and goals. You and only you get to see these answers.
This includes an executive summary along with the results, which provides you with a detailed analysis of the findings
together with recommendations.
Let's get started! Contact us today to utilize our great
products and get the answers you need to grow your business.

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Contact us today and we will provide you with the best market research strategy and tool recommendation to meet your unique business requirements.
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Our solutions are scalable and personalized to meet your business market research needs.
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"We have been working with Research.bm over the last year, on several different projects. We very much appreciate
how Nosheen takes a very innovative and comprehensive approach to market research. There is a tremendous amount of
energy that feeds into her projects. The projective techniques she uses allow for a deeper and richer analysis. I
also appreciate Nosheen's expertise in the telecommunications field. The work of Research.bm has been instrumental
in several of our major decisions. I would recommend Research.bm to enable a firm to obtain an extensive understanding
of their clients."
CEO, TeleBermuda International
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